Laura writes for a variety of publications and is a columnist
for Picture
Business Magazine and PhotoInduced.
Some of her articles are below. Also pay a visit to her
blog to get the latest scoop.
| General Photography Articles by Laura |
Moms
as Master Storytellers
You may not feel like a master storyteller, especially if the love you
feel for your digital camera dissolves the moment you try to print the
photos or get them sized the right way to send through email. But it's
true. With that camera in your hands, you aren't just taking a
picture. You're preserving a moment in time. That photograph, and the
story behind it, is of extreme importance to others around you, even
if they don't know it yet. |
How
To Use Online Sites Without Annoying Your Relatives
It is precisely because sharing photographs is so simple these days
that we must take a bit of care in making sure that the magic of those
pictures still comes across to those we love. Here are a few things to
consider the next time you get online to upload your pictures for the
viewing pleasure of others. |
Digital Photography Basics: Composition
One of the most powerful ways we can improve our photography is
through composition. |
Your Quick Reference Photo Glossary
My goal here is to overview the most common photography terms so hat
you can play with a new technique the next time you've got your
digital camera in hand. |
Blinded By The Light
Knowing when to use your digital camera's flash can be tricky,
especially considering that many cameras have the flash turned on as a
standard setting. However, you'll find there are times when issues
such as your proximity to your subject, the availability of natural
light and other factors will determine when to actually use a flash. |
Picture Perfect Kid Parties
For those kids (and moms) who are looking to try something new for an
upcoming birthday party, consider adding a bit of fun through
photography. |
Afraid Of Your Digital Camera?
Don't worry, it isn't just you!
I can't count the number of times I had women — articulate,
insightful, funny, smart women — tell me that they were nervous about
using their digital cameras. |
Getting Great Vacation Shots
For those hearty souls who fear nothing, including the idea of
traveling across the country with small ones in tow, you'll definitely
want to make sure you've got some fantastic photos to recall the
experience. |
Make Photography a Snap
With digital cameras proliferating like papers in your inbox, the
market is responding by providing a variety of new workshops that are
designed to cover everything from digital photography 101 to how to
use the advanced features on your spankin' new digital SLR. |
Keeping Digital Photos on Your Computer
Can Lead to Heartbreak
When we think about potentially losing our photographs, we often
imagine a home fire, hurricane, or tornado. It's true that many visual
stories are lost because of natural disasters, but in today's work of
click, look, and upload, our favorite memories are at a far greater
risk of being lost in a hard drive crash or other error than in a
natural disaster. Protect your memories. |
Making Memories Last
If your house caught fire and you could only save three possessions,
what would they be? |
What Does This Button Do?
Because each digital camera manufacturer has its own design flow, it
would be almost impossible to clearly explain the entire menu option
suite for each model. The good news is that many cameras use icons
that look similar and use the same terms, so by better understanding
the terms, you'll increase your knowledge and how to better use your
camera. |
Getting Your Kids Behind the Camera
Not only does giving your kids an opportunity to take photographs
build excitement and foster creativity, it also demonstrates that they
are being trusted with something very special: your digital camera. |
| Retail Articles
by Laura |
What's the Big Deal?
I have to say this was the first time my doctor actually waited on me
for a change.
Picture Business, March 2007 |
|
Find Your Niche (PDF)
Expand Your Business by Narrowing Your Focus
Picture Business, March 2007 |
|
An Interview with Guy Kawasaki (PDF)
Make Meaning & Change in all you Do
Picture Business, January 2007 |
|
Learning from Kim Komando (PDF)
America’s Digital Goddess Nationally Syndicated Radio Host Brings Interesting Consumer Perspective into Focus
Picture Business, November 2005 |
Protect and Serve (PDF)
Why Protecting Your
Customers from
Loss Can Be Your
Business’ Gain
Picture Business, July/August 2005 |
Reaching and Retaining
the Female Consumer (PDF)
The Right Approach to Women Customers Can Reap
Benefits Across the Board
Picture Business, December 2004 |
So, When Are You Going to Fix That?
Fresh Eyes Can Improve Your Bottom Line
When we're in the same environment day in and day out, it's easy to
overlook things in our retail store that need our attention. Ditto
with our website, store signage and monthly store calendar. |
Welcome
To The Kiosk Café
Kiosk cafes are essentially designated areas with several touch-screen
operated digital imaging systems that are capable of doing everything
from cropping and correcting red-eye to providing photo printing,
image CDs, party invitations and evn photo books. You can take a
seat, enjoy a beverage, insert your digital camera card and play to
your heart's content. |
The One Meeting You Should Have Each
Week
It's no secret to those of you running retail businesses that keeping
on top of daily tasks is about as simple as finding a cure for the
common cold. It's easy to see how key actions that can grow your
business never seem to get done; they're often lost in the daily
bustle of store visits, customer issues, inventory management,
employee concerns and the countless other rigors of your daily work
life. |
Study
Shows Tech Confidence, Not Ability, is Key Difference
Between Men & Women
A recent study completed by Northwestern and Princeton Universities
uncovered that men and women are comparably skilled when it comes to
the Internet. The main difference is how women describe their
abilities versus how men rate their own skills. |
Falling
in Love Again— With Your
Business
In an industry that has undergone radical change in
the last decade and now faces tough competition from
several different retail channels, it’s easy
to understand why many retailers may need to recharge
or restart their business engines. This feature examines
how to rediscover the passion and joy inherent with
running a retail imaging business. |
